Is training important to your company?

13th August 2014 Business 110
Is training important to your company?

The question of whether or not training is important to your company or business depends on many factors but, in almost all cases, the answer would be a definitive yes.

Think about it this way; would you send a professional soccer player out onto the pitch without any training? Would you want a doctor to perform surgery on you if he or she hadn’t received the proper training?

Would you even watch someone’s dog for the weekend if you knew that it had never been properly trained?

The answer to all of those questions would (or at least should) definitely be no. Without the proper training, even someone flipping hamburgers at McDonald’s really won’t be able to do their job correctly and, no matter what type of business you run, if your people aren’t trained correctly they won’t be able to do their jobs either.

That doesn’t just go for the people who work for you in some type of technical capacity but also the young woman who answers the phone when prospective customers call.

Let’s say, for example, that you simply hire someone who says she has experience answering phone calls but, every time she does, she’s unprofessional, forgets to ask for important information and, occasionally, is even rude.

Her lack of training could possibly be costing you clients, sales and profits.

Of course the more technical or demanding the position, the more training is necessary. If you have a sales team, for example, regular training to keep them updated on your products, features and sales tools is a definite necessity. Without them, they might be out in the field losing sales to your competitors even though your company has the superior products or services.

How will training help my company?

Training is also an excellent way to build camaraderie and cohesiveness between all of the people who work for you, even if they all do different tasks and have different responsibilities.

This could be training, for example, in how to talk about the company when they meet people on the street, something that could possibly help boost sales in a very cost-effective way. If you train your people to carry cards or brochures with them wherever they go, and give them two or three “soundbites” of information that they can share with people, you’ll be amazed how much more the phones will start ringing.

No matter what type of business you run, or what industry you happen to be in, whether you have two employees or 200, training is an essential part of creating a successful business. If you’re just starting a business, training should definitely be a part of your business plan and the costs and time necessary to train your people included in your overhead and your long-term projections.

Lastly, don’t forget yourself. No matter who you are, or what type of business you run, there’s always new information to be learned, and keeping on top of that info, and any changes in your industry, requires training on your part as well.

In closing, training is a vital part of any business and making sure that your team is properly trained is one of the most important tasks that you have as a business owner. Just like a football coach wouldn’t put his men out on the field without the proper training, as a business owner it’s vital that you properly train your people so that they, and your business, will score.

Hopefully you now realise how important training is for you and your company. We are able to offer training and business support through our advisors. If you have any questions, please get in touch or leave a comment and we’ll be sure to get back to you with advice and information.

 

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