How To Choose The Right Social Media Platform For Your Business
Social Media - everyone is on it, and everyone is talking about it, right? But if you take away Facebook posts, Instagram selfies and cleverly worded tweets on Twitter, how exactly can social media benefit your business?
Well, simply put, social media is the quickest and most relevant way to reach out to your target audience. The demographic of your potential new customers will vary depending on the nature of your business. With that in mind, finding the right social media platform is key to reaching out to your audience in an engaging and successful way.
If you want to increase your brand awareness or enhance your lead generation abilities you need to find the right social media platform for your brand. There are no two ways about it - social media is a real time, online conversation that you need to be a part of. Question is, where do you start?
Here is our run down on which platform work best, and which audiences love them the most.
Being the biggest and most accomplished of all the social media platforms, Facebook reported over 32 million user accounts in the UK in 2017 alone. With so many people glued to their news feeds, your business needs to be there to be seen.
Facebook allows you to post regular updates about your business, as well as industry specific articles and data. It also allows you to link back quickly and easily to your own website, helping you to grow the traffic to your site exponentially.
Facebook also allows you to devise your very own paid advertising campaigns, using their own targeted demographic breakdown, meaning your advert reaches the very people it needs to, every time.
The photo sharing portal has increased massively in popularity over the past year or so, and is now the second most popular social media platform in the UK with around 19 million UK users. Because of the instant nature of the timelines, Instagram is perfect for telling the world about your business, using the awesome power of pictures. You can, of course, still link to your web site, and can gain new followers by using hashtags to promote your wares.
Posts that are limited in character length are often seen as tricky by businesses, as is it common myth that a truncated message doesn’t tell the whole story. This isn't always true! Clever wording, great PR skills and a well strategised Twitter campaign can see your sales soar. You don’t need to be an expert tweeter to tweet, but you do need to know how to utilise Twitter to its fullest ability. Pictures, videos and hashtags are the hidden gems in Twitters crown.
If you are looking to promote your goods in the B2B arena, LinkedIn is a virtual networking site that is excellent for cross selling, or promoting goods and services to other businesses in your marketplace. It is also a great way to find new employees if your business is growing.
Finally, the virtual scrapbooking site, Pinterest, is worth a shot if you sell goods or services that are visually appealing. Anyone from hairdressers, to furniture manufacturers can acquire a good following, as users like and share pics across the platform.