As a new venture for one of our existing clients, SSP Baits evolved into a highly successful website that continues to grow on a daily basis. Reaching unprecedented visitor levels almost immediately after it's launch, this eCommerce site has certainly been successful for all involved. A great client to work for, with a brand that continues to go from strength to strength.

About SSP Baits

SSP Baits is the angling division of the Sports Specific Products (SSP) Group, who are world leaders in sports nutrition energy bars. They have extensive knowledge of the food industry and have access to the latest techniques and ingredients currently available.

Based in Brentwood, Essex, the epicentre of the carp fishing world, SSP have interests in manufacturing plants in the UK and Europe. They aim to develop, produce and market high performance baits for the current and next generation of anglers.

High quality performance is at the forefront of SSP, and many of the practices and ingredients that go into their sports performance bars, are used in the SSP Baits range. Technology into human consumption has got to be of the highest standard with our sports products, they use the same attention to detail when selecting ingredients and techniques used in their baits.
The management team themselves have over 70 years experience of top flight competition fishing, and combined with a team of carefully selected consultants have a wealth of knowledge of today’s angling requirements.

Their top class team of consultants are involved in the ongoing development of their bait ranges. In this website they will share their experiences, tips and secrets that make them so successful in their specific field. They will constantly be updating you with catch shots, news, offers and latest products from the SSP team.