How To Clean Up With Social Media - Audit Your Feeds For Fresh Engagement
If your brand regularly uses social media to reach out to your audience, you would be wise to take stock and see how you can improve your interactions and boost your business.
What Is A Social Media Audit?
An audit of the information gathered from your social media activity should be an integral part of your social media marketing strategy. The data you are able to collect from your social media feeds can give you valuable insights into how well your brand is performing, and any areas that are ripe for improvement.
Simply put, a social media audit is a review of your activities and engagement and an excellent way to see what’s working and what’s not.
How To Undertake A Social Media Audit
As the purpose of your audit is to collect and analyse date from all of your social media accounts, you will need to access all of your online engagement. You will be looking to identify the highest levels of activity, when they took place and what you posted to illicit such a response.
You can also use this as an opportunity to do away with any platforms or marketing campaigns that are not working for you. Trim back your online activity to help save you both time and money as well as giving you more scope to focus on successful engagement.
Check Out The Competition
Rest assured - your competition will be keeping an eager eye on what works well for you, so likewise, you should keep them on your radar too.
Find companies who offer similar products or services and are based close to you. See which posts of theirs get the most action on their timelines. This can help you to focus your posts and save you wasted time and energy on those that don’t.
Leave no stone unturned. Think of it as having a good spring clean and tidy up the following areas of your timelines:
- Check your details are correct - if you can’t easily find your profile, you can bet your bottom dollar that your clients can’t either. Ensure your company name is spelt correctly.
- Check your paid advertising spend - could you benefit from less, or in some cases, more money set aside for you advertising budget?
- Focus on quality - make sure every post is well written and targeted to suit your audiences’ likes and dislikes.
- Focus on consistency - you have built a brand, now remember to keep it consistent. All artwork, tone of voice, images and logos should have a running theme throughout.
- Analyse your success - you should easily be able to see which posts works best. Build on them, and use the same format for others.
- Finally, be a little brave - it’s ok to try new things and a fresh approach can liven up a fading feed. But do be sure to take notice of the way your audience responds to your interactions with them